Here is an image I have designed and drawn, using all the components I could think of (bold simple imagery, bright colour, a short and memorable phrase) to make this stick in someone's mind.
My decision to keep to highlighter colouring was to keep the colours bright and to immediately lead the viewer to think of education/facts. The handwritten text and loose drawing are to mark this out as not your usual pop up. A regression to past media can be powerful in making people stop and think.
Also, this image looks contemporary and playful; the attractive antidote to a boring old book. I'd rather look at this if I was tired and needed information fast.
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