2011

Rose Power

Thursday 13 October 2011

Aristotle and 'techne'

If we look at the etymology of 'technology', its main component is 'techne', defined by Aristotle as 
'a rational faculty exercised in making something'

This module involves questioning the parameters of 'making something', the corresponding things which are made and the context in which they are generated. 
We must also question the relationship between visual communication and the technology around us: 

What are the implications of using specific tools/ processes/ applications?
What are the implications of populating specific (e.g. online) environments that organise us? 
How do these apparatus subject us?
What are we as a collective in a technologically advanced and telecomunicative world?

As visual communicators we use various processes to generate content. The module is to be viewed as an explorative space that encourages us to engage with available technologies, gaining critical competence in doing so.

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